Our Services

What it is: Intensive research where the team spend time with the people who would actually use a product—watching how they work, understanding what they care about, and uncovering what would make them change their behavior.

When you'd use this:

• You're building something for a market or customer type you don't deeply understand yet

• Adoption is stalling and you need to know why

• You have assumptions about customer needs that need validation before major investment

• You're entering a new market and need to understand the real context, not just demographics

What you get: Clear insights about what actually motivates people's decisions, what barriers exist to adoption, and what would need to change for your product to work. This shapes what you build and how you position it.

Typical format: 1-2 weeks of fieldwork, including observations, conversations, and context mapping, followed by synthesis and strategic recommendations.

Discovery Safaris

What it is: Your team goes into the field together for an intensive research expedition of observing customers in their real contexts, having conversations that matter, and experiencing the problem firsthand instead of through reports or data.

When you'd use this:

• Your team is making decisions about customers they've never actually spent time with

• You need leadership to understand the problem viscerally, not just intellectually

• Your team is disconnected from the reality of how people actually use your product

• You want to build research capability while solving a real business challenge

What you get: Your team sees what they've been missing, develops genuine empathy for the people they're building for, and comes back with shared understanding that changes how decisions get made. Plus they learn research approaches they can use going forward.

Typical format: 4-5 days of intensive fieldwork where your team observes and talks to people in their real environments, followed by synthesis sessions to make sense of what you learned together.

What it is: Structured sessions where we take everything you know (research, data, team knowledge, market intelligence) and turn it into actionable direction and specific ideas you can test.

When you'd use this:

• You have a lot of research or information but aren't sure what it means for what to build

• Your team needs to align on strategy before moving forward

• You want to generate concepts grounded in real insight, not just brainstorming

• You need to move from "here's what we learned" to "here's what we should do"

What you get: Shared understanding across your team, strategic frameworks that organize messy information, and concrete concepts or directions you can move forward with. Everyone leaves knowing what to do next.

Typical format: 1-2 days of facilitated workshops, either following research or using existing knowledge. Can be standalone or part of a larger engagement.

What it is: Taking a strategic challenge or opportunity and developing multiple concrete concepts you can test or build. This goes beyond "wouldn't it be cool if..." to concepts grounded in real understanding of what would actually work and why.

When you'd use this:

• You know the problem but need help imagining solutions that would actually work

• You want multiple directions to test before committing to one path

• You need concepts that consider cultural context, not just technical feasibility

• Your team is good at execution but needs help with the "what should we build" part

What you get: 3-5 developed concepts with clear rationale for why each would work, who they're for, what makes them different, and what you'd need to test. Enough detail to evaluate and move forward, not just vague ideas.

Typical format: 1-2 weeks depending on complexity, including research review, concept development, and presentation of options with strategic rationale.

What it is: Structured time to think beyond immediate business needs and explore what's coming—not predicting the future, but understanding possible futures so you can make better strategic decisions now.

When you'd use this:

• You're planning beyond the next quarter and need to understand what might be coming

• Your industry is changing and you need to anticipate where things are headed

• You want to test your strategy against multiple possible futures, not just one assumption

• You need to help leadership think differently about long-term planning

What you get: Multiple plausible future scenarios with clear implications for your business, strategic options that work across different futures, and frameworks for ongoing strategic thinking. This helps you make decisions now that are robust across uncertainty.

Typical format: Half-day to full-day sessions, either standalone strategic planning time or integrated into larger strategy work. Can be one-off or ongoing quarterly practice.